他是广告界的传奇，他是青年广告人的偶像！

2015年，4月13日，广告大师赖致宇先生为吉林动画学院的师生带来《文案嘻写鬼》的讲座，近距离感受大师风采，享受一次创意盛宴。

赖致宇

BBDO上海首席创意官

Awoo Lai

Chief Creative Officer

BBDO

Shanghai

Awoo赖致宇1970年生于台湾。是华文广告界知名的文案创意人。

Awoo Lai, born in Taiwan in 1970, whom is well known by his Chinese copywriting in the advertising industry out of Greater China Area.

曾在台湾、新加坡、中国等地从事广告，赢得各大国内外创意及实效奖项，并担任ADFEST亚太广告节、龙玺广告奖、中国4A广告奖、中国广告节等重要广告奖项评审。

His advertising journey has went across Taiwan, Singapore and China and he is the actually the award winner across the nation  and worldwide creatively and effectively. And served as ADFEST Asia Pacific Advertising Festival, Long Xi Advertising Awards, China 4A Advertising Awards, China Advertising Festival and other important advertising awards assessment.

拥有19年丰富的广告经验，多次被评选为年度最佳广告人、中国最佳创意领袖、最有影响力创意总监。

He has 19 years of experience in advertising，Awoo has been nominated as the best Adman, the best creative leadership as well as the most influential Creative director.

同时是国内外各大广告媒体的常约撰稿人，也是网络著名的广告评论者。其广告相关文章皆收集于其博客“阿武乱来”（blog.sina.com.cn/awoolai）中。

He is also a major domestic and international advertising media often about writers, also known advertising network reviewers. Related articles are collected on his blog.

（blog.sina.com.cn/awoolai）

此外，赖致宇也是一位知名的漫画作家,曾经出版过8本漫画书籍。他的作品在中国时报以及老猫网上广泛流传。目前他还进行长篇武侠小说的创作以及校园创意巡回讲座，培养更多的广告新血。

In addition, Awoo is also a well-known comic writer, has published eight comic books. His works in the China Times and The Cat Internet widespread. He is currently working on the creation of full-length novels and creative campus lecture tour, train more advertising new blood.